Architectural 3D Rendering Pricing: 4 Common Models Explained


If you’re planning to outsource architectural 3D rendering, you’ve likely come across a wide range of CGI studios offering different pricing models. Some of these approaches support a smooth and productive collaboration, while others may introduce confusion, hidden costs, or inefficiencies.

Choosing the right pricing structure is an important step before selecting an architectural visualization studio. To help you make an informed decision, we’ve outlined the four most common 3D rendering pricing models, along with their advantages and limitations.

1. Fixed Rendering Packages

One of the most common pricing strategies in architectural visualization is offering predefined rendering packages at fixed prices. These packages typically include a set number of interior or exterior views and may sometimes bundle short 3D animations with a specific duration (for example, 10–30 seconds).

Pros

  • Clear, predictable pricing

  • Easy budgeting before the project begins

Cons

  • Limited flexibility

  • Lack of transparency regarding production effort

  • Risk of overpaying if stock assets are reused

While package pricing offers simplicity, it doesn’t always reflect the actual complexity or production time required for your project.

2. Pricing Per View (Per Angle)

Another popular option is charging per rendered view. This approach allows clients to choose exactly how many interior, exterior, or site plan images they need.

Pros

  • Flexible selection of views

  • Easy to customize deliverables

Cons

  • Production effort may not be accurately reflected

  • Costs can escalate without optimization

This model works well if budget control is not a primary concern. However, if cost efficiency matters, per-view pricing may not always deliver the best value.

3. Hourly Rate Pricing

Among all architectural 3D rendering pricing models, the hourly rate is often the most transparent and fair. Clients pay for the actual time spent producing their visuals.

Some studios differentiate hourly rates based on artist experience—junior, mid-level, or senior—allowing flexibility depending on project complexity, realism requirements, and delivery speed.

Pros

  • High transparency

  • Accurate cost-to-effort ratio

  • Ideal for complex or evolving projects

Cons

  • Requires trust and clear communication

For clients aiming to optimize spending while maintaining quality, hourly pricing is often the most efficient solution.

4. Client-Oriented Pricing (Customized Approach)

The most flexible model is a client-oriented pricing strategy, which combines the benefits of hourly rates with long-term predictability. This is the approach we use at ArchVizTech3D.

For recurring clients, we offer fixed pricing per render or per batch of renders, based on typical order patterns.

Example

An architect who regularly commissions two exterior views per residential project can receive a consistent fixed rate. This allows accurate budget planning without requesting a new estimate for every project.

Benefits

  • Long-term cost predictability

  • Faster turnaround on repeat orders

  • Strong client–studio collaboration

Final Thoughts

Each pricing model has its place, depending on project scope, frequency, and budget priorities. The right approach ensures transparency, efficiency, and a smoother working relationship.

If you’re searching for a professional architectural visualization studio that adapts pricing to your needs, ArchVizTech3D is here to help. We deliver high-quality 3D renderings for presentations, portfolios, and marketing tailored to how you work.